Bulls Eye

In the land of the dark roasts Bulls Eye is king!  Fired from the gun of the coffee gods, and dropped on to your doorstep, freshly roasted.

Loaded with dark chocolate notes, the pure excellence of a properly smoked finish, with a hint of spice.  Bulls Eye keeps your taste buds on target!

Boyd developed the concept to explain how to direct one's energies to defeat an adversary and survive. Boyd emphasized that "the loop" is actually a set of interacting loops that are to be kept in continuous operation during combat. He also indicated that the phase of the battle has an important bearing on the ideal allocation of one's energies.

Boyd's diagram shows that all decisions are based on observations of the evolving situation tempered with implicit filtering of the problem being addressed. The observations are the raw information on which decisions and actions are based. The observed information must be processed to orient it for decision making. In notes from his talk "Organic Design for Command and Control", Boyd said:

The second O, orientation—as the repository of our genetic heritage, cultural tradition, and previous experiences—is the most important part of the O-O-D-A loop since it shapes the way we observe, the way we decide, the way we act.

As stated by Boyd and shown in the "Orient" box, there is much filtering of the information through our culture, genetics, ability to analyze and synthesize, and previous experience. The OODA loop was designed to describe a single decision maker; the situation is usually much more complex than shown, as most business and technical decisions have a team of people observing and orienting, each bringing their own cultural traditions, genetics, experience and other information. It is here that decisions often get stuck.

Would you like this coffee to appear every month on your doorstep, Like Magic? Check out our coffee club and cross it off your shopping list for good!

Liberty, Family, Coffee, Country!